Creative Director

Dani Bruckman

I'm a Shorty Award-winning Creative Director and Telly Awards judge with 15+ years leading creative teams from strategy through production for video, social, and editorial campaigns published by Vox, The Verge, New York Magazine, and Discovery. As a Vox Explainer Studio alum, I specialize in helping brands like Amazon, Airbus, and Waymo explain complex science and technology in ways that are accessible and deeply human. Editorially minded and strategically driven, I craft stories that earn audience trust and deliver meaningful business impact.

Where I've Worked

Eater, Vulture, Popsugar, Thrillist, NowThis, The Dodo, Seeker, Animal Planet, Science Channel

In partnership with

L'Oréal, Samsung, Starbucks, Disney, McDonald's, Pepsi, Hulu, Paramount+, Lionsgate, Boeing, Citi, Chase, AT&T, GMC, Toyota, State Farm, Geico, Enterprise, Mars Petcare, Nestlé, Garnier, Pearson, Pandora, USAF, Discovery+, Petco, IAMS, Greenies, Temptations, Mattel, Lysol, American Girl Doll

Off the clock

Side Quests

AI-generated game cards — AI-generated in Canva

↓

The printed game, played — Printed & played IRL

AI + Game Design

Guess Who?

After taking an AI for Design class, I wanted to see what these tools could actually do if I used them to make something real.

So I turned photos of my family and pets into cartoon characters with AI and built them into a playable Guess Who?* game for my sister's birthday. The characters were generated with AI, the cards were designed in Canva, and the result was a physical game we could actually play together IRL.

Later, Vox Media asked me to present the project company-wide as part of a session I led on AI in creative development, using the game to get skeptical colleagues excited about AI through play.

*Safe for work. Not recommended for Thanksgiving.

Concept Art · Internet Culture

My Cloud Pal

In 2013 I accidentally gained a window into a stranger's life.

A glitch in the cloud started syncing photos from a man with an epic Salvador Dalí mustache to my phone. Instead of fixing the problem, I followed my curiosity. Why was this happening? Why was this man taking so many photos of himself? Why couldn't I look away?

I turned the experience into a conceptual art project, a meditation on digital identity, voyeurism, and life online. Within days of releasing it into the internet void, it was picked up by more than 80 outlets across 17 countries.

That moment shaped how I approach storytelling: pay attention, ask questions, get creative (it's okay to get a little weird), and don't be afraid to put the work out into the world.

80+ outlets · 17 countries · No press release

What I do

Capabilities

Craft

Creative DirectionCreative StrategyEditorial StrategyNarrative DesignPlatform-Native StorytellingScriptwritingDirectingScience CommunicationTechnical StorytellingAI-Integrated WorkflowsSeries & Format DevelopmentEnd-to-End ProductionAgency & Freelancer Management

Formats

DocumentaryExplainerScriptedAnimatedHostedRoundtableInterview / ProfileLong-FormShort-FormVertical VideoSocialVideo PodcastSizzle ReelLive EventProduct LaunchArticlePhotographyWeb Ad Unit

Dani Bruckman

Featured Work

Airbus

Lysol

National Geographic

Pepsi

Starbucks

American Girl

Press & Awards

Awards

Press

Side Quests

Guess Who?

My Cloud Pal

Capabilities

Let's make something.